Iona David of Beam me up soft boi cultural zeitgeist is an Instagram legend famous for her highlighting of the 'Softboi' rhetoric, and other comical-and sometimes dangerous- dating tropes. Beam Me Up Softboi has recently worked with Unbound on multiple successful campaigns, and the account has featured in The Guardian, Vice and Dazed. Iona David currently writes for Vice, usually surrounding internet cultural phenomena, and Gen Z tropes.

Jex Wang has talents reaching far beyond syndication including DJ'ing under the moniker DJ Big Wang, as well as photography and writing. At the beginning of the corona virus pandemic Western people wasted no time in using the virus as a pseudo-justification for racism against Asians in public. As she so often does, Jex communicated her frustrations by sharing hilarious (but important) memes she'd created via her Instagram. Her penchant for communicating political rhetoric so succinctly and humorously is essential in a modern political landscape governed by social media. Unfortunately as the virus spread so did people's commitment to nonsense. In January this led to a Chinese man dying of a heart attack in Sydney, as onlookers were too scared to perform CPR or assist for fear he was carrying the virus. This seems reasonable (if not somewhat callous) now, but we have to remember that before isolation and social distancing people were only presumed to have the virus on the basis of being Asian. This is when Jex doubled down and appeared on BBC world news and the Victoria Derbyshire show to further outline her disdain for the treatment members of her community were facing. Her writing showcases her commitment for the cultural recognition of all groups with her most recent work centring around anti-blackness in the Asian community. Whilst still somehow finding the time to drop consistent mixes of her favourite tracks.