is a digital exploration of our own potential. AI (Artificial Intelligence) powered conversations with our new therapist (the Moon), digital experiences taking the form of a giant red phone, and a cascade of memes, video games and a music remixer where you can record your own tunes. It creates a radical online experience for anyone to explore, disappear and reappear…in a wormhole!
WHY IS IT NEEDED?
To spread the Tour de Moon mission as far as possible by ensuring that we’re not limited to physical experience only. It also allows for an authentic and redistributed ownership of the Tour de Moon brand, with assets being reworked by digital creators across platforms in the way that they choose.