Vibelab is a leading consultancy agency, developing strategies and trailblazing a largely untapped research field: life at night. In 2017 VibeLab launched a research methodology named Creative Footprint (CFP) for measuring creativity in cities at night. The CFP is a sociocultural initiative that maps and indexes creative space to measure the impact of nightlife and cultural activity. The methodology goes beyond economic impact, prioritizing original content, interdisciplinary connections, and cross-functional spaces for thriving local scenes. By doing so, promote grassroots movements and help municipalities understand that cities’ business models work against nightlife.